As if the wonder bra wasn't enough we now have these... when I first read this, I actually had to check the date to see, if it were an April Fools Joke. Sadly it wasn't. Lingerie label Lisca have developed a Smart Memory Bra with heat sensitive foam which works out when you get all hot and bothered.
Apparently the bra reacts to changes in body temperature, supposedly due to sexual arousal and changes shape to push the breasts together, making them look bigger. When your body temp drops, so do the boobs and the bra adjusts cleavage accordingly.
Is it so hard to understand that body temperature does not rise only due to arousal? 
Here's another bizarre one.. A Husband Hunting Bra specially created for Japan's singles market. The bra features a self set timer: "First you decide your target time or deadline until marriage and the countdown clock will start. Once you find your life partner and get engaged, you have to insert the engagement ring into the slot and the clock stops and The Wedding March begins."
Imagine wearing a ticking clock! How innovative and absolutely comfortable and of course not psycho at all. This is Triumph keeping abreast of Japan's singles market by making a specially-designed bra for women whose biological clocks are ticking.
Some companies have way too much time and money on their hands.
In Tarun Tahiliani
59 minutes ago



35 Heart to Heart:
OKAY....This is NEW ONE. Smart memory Bra??
SO If the woman wearing a samrt memory bra talks to an intelligent man...where is he man supposed to be looking while he talks???? The original memory storage device or the booby storage device???
Provided he actually IS able to talk at all with them tities going up and down al teh time on clock precision.
Good question Anand! Guess the company guys just didn't think of that! Maybe in their testing phase they will... wait can a company be sued during the testing?
And now Photos too??? Woohoo....Gud u din put any of urs here.....or i wud hv gone crazy jus commenting...
eeks
anyways u tagged
http://monikamanchanda15.blogspot.com/2009/05/oh-horrors-day14-post-16.html
yea right Anand! Like I'm gonna put a pic of mine here...
Another Tag Monika!! and on domestic horrors...sigh...
Must say people will come up with anything if there is any hope of selling it!
Think cigarettes and Hayward 5000 sold for macho men, and Fairness Creams to get your dream prince, how far from those are these?
LOl @ the idea of suing them :)
What the hell?!?!
Nuts.
You know what I'd appreciate in a bra? The ability to self-dry, so that it doesn't soak in sweat on humid 35-degree afternoons.
Hmm... should I start a "your favourite bra customization" tag? :D
Sheesh! What will they think of next?
OMG what will they think of next?? How about a talking bra that can curse boob staring dudes??
Totally WTF!!! People have time to develop such things and then people have money to go buy!!!
So true IHM...even a small minuscule of hope and there is a product there in the market.. though i wonder if anybody is going to be buying these!
totally nuts Suki! self dry would be good... and fav bra customisation tag would be hilarious!! don't u think so :P
yeah this was something that had me in splits for a long time. what is with these people! but the japs are crazy enough to buy this .... so cant really mblame the makers now can we?
yea I knw Mystic, totally ridiculous!
Sakshi, a talking bra that can curse the dudes...that would be something! lol
True Iya!
crabby wife....lol... yea can u believe it...looks like the Japs will be buying it...
Japs are just being Japs...so cant blame them eh!
on topof the talking bra..how about those bras showing faces...like the ones from Scream- the movie :))) LOL!
Hi, Came to your blog via SGD's. Loved your caustic sense of humour. As you say, arousal is perhaps the last thing (sadly!) that makes mothers hot and bothered. We go into heat overdrive with the children around.So, a bra like that will certainly short-circuit if I wear it!
ROTFL!!! IBH :)can't blame the Japs, but what abt the Brits.... the smart bra is for the London market!
Hi Sucharita, Welcome to my space!
Oh yea short circuit... it definitely would happen...lol
What will they think of next? I would like one which can protect me from the sub-continental heat.
Hi Aparna, Welcome to my space...I think that is an option all of us would like :)
LOL.. Imp.. that was some awesome research done.. i dont really mind buying the husband finding bra..LOL... i just might need it...
hey workhard, err.. did u take a good luck at the bra? the way it is designed , u cant wear anything over it and then definitely u'll have guys lining up, but for altogether different reasons :P
Japanese are well known for weird innovations...Funny find :)
ROTFL @ 'Apparently the bra reacts to changes in body temperature, supposedly due to sexual arousal and changes shape to push the breasts together, making them look bigger.' I can't stop laughing, this is Hilarious !!! :)
And Japs have the craziest gadgets. I saw this 2 x 2 inch gadget, which is supposed to be a baby, and u bathe it, feed it etc by clicking some buttons, all the way till it gets married and has kids of its own....crazy crazy stuff.
I know, it looks so damn good.. im gonna hunt for one now.. atleast something that looks close to that...LOL
yea Brown Phantom they are! :-D
LOL Priyanka, what can I say only Japs can come up with crazy stuff...
Sara, gurl...ROTFL!!!
Ha...ha...ha..whatever happened to good old pair of bras? What next? A bra with guns to scare the troublemakers?
lol i know Solio.... bra with guns hmmmm... lol
hahaha,
this is too much ...
yea it is isn't it.... and guess what suki did start the tag... :-)
yes i heard about the first one too, though not about the second. And i was like "Wow! They havent seen Indian summers yet!" ;-)
Hey Welcome, how do we know, so true abt the Indian summers:-)
oh.. god..
for just one bra, this long post and these many comments?? ppl are crazy.. and i'm even more crazier to comment on it..
well..
Imp's mom.. (wat's her real name??).. ur blog is awesome..
LOL... Satya, when ur a woman, u'll understand all the hullabaloo about bra's.... nice to see u here and thank you!
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